{"id":286,"date":"2026-05-28T08:51:18","date_gmt":"2026-05-28T08:51:18","guid":{"rendered":"https:\/\/rbl.watch\/blog\/microsoft-365-snds-rehberi-outlook-itibar-izleme\/"},"modified":"2026-05-28T10:29:19","modified_gmt":"2026-05-28T10:29:19","slug":"microsoft-365-snds-rehberi-outlook-itibar-izleme","status":"publish","type":"post","link":"https:\/\/rbl.watch\/blog\/microsoft-365-snds-rehberi-outlook-itibar-izleme\/","title":{"rendered":"Microsoft 365 SNDS Rehberi: Outlook E-posta \u0130tibar\u0131 \u0130zleme"},"content":{"rendered":"<p>Gmail&#8217;e at\u0131lan e-postalar\u0131 izlemek i\u00e7in <a href=\"https:\/\/rbl.watch\/blog\/gmail-postmaster-tools-rehberi-itibar-izleme\/\" rel=\"nofollow\">Gmail Postmaster Tools<\/a> var. Peki Outlook, Hotmail, Live.com ve Office 365&#8217;e giden e-postalar\u0131n itibar\u0131n\u0131 nas\u0131l izlersiniz? Cevap: <strong>Microsoft Smart Network Data Services (SNDS)<\/strong>. Bu rehberde SNDS&#8217;ye nas\u0131l ba\u015fvurulur, hangi metrikler izlenir ve d\u00fc\u015f\u00fck itibar durumunda neler yap\u0131l\u0131r onu ad\u0131m ad\u0131m anlataca\u011f\u0131z.<\/p>\n<h2>SNDS Nedir?<\/h2>\n<p>Microsoft Smart Network Data Services (SNDS), Outlook&#8217;un (eski Hotmail, Live, MSN) yan\u0131 s\u0131ra Office 365 mail altyap\u0131s\u0131n\u0131n size dair telemetrisini g\u00f6steren <strong>\u00fccretsiz bir ara\u00e7t\u0131r<\/strong>. Microsoft Outreach Programs&#8217;\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n<p>SNDS \u00fczerinden:<\/p>\n<ul>\n<li>Bir IP&#8217;den Outlook&#8217;a giden e-postalar\u0131n hacmini<\/li>\n<li>Spam tuzaklar\u0131na (spam trap) d\u00fc\u015fen mesaj say\u0131s\u0131n\u0131<\/li>\n<li>Kullan\u0131c\u0131 \u015fikayet oran\u0131n\u0131<\/li>\n<li>IP&#8217;nin &#8220;Green \/ Yellow \/ Red&#8221; itibar s\u0131n\u0131f\u0131n\u0131<\/li>\n<\/ul>\n<p>&#8230;detayl\u0131 olarak takip edebilirsiniz. Outlook ekosistemine d\u00fczenli mail g\u00f6nderen her kurum i\u00e7in zorunlu bir ara\u00e7t\u0131r.<\/p>\n<h2>SNDS Hangi Durumlarda Kullan\u0131\u015fl\u0131d\u0131r?<\/h2>\n<ul>\n<li>Outlook\/Hotmail kullan\u0131c\u0131lar\u0131n\u0131z mesajlar\u0131n\u0131z\u0131 alm\u0131yorsa ya da spam&#8217;e d\u00fc\u015f\u00fcyorsa<\/li>\n<li>B2C e-posta pazarlamas\u0131 yap\u0131yorsan\u0131z (Hotmail\/Live kullan\u0131c\u0131 taban\u0131 b\u00fcy\u00fck)<\/li>\n<li>T\u00fcrkiye&#8217;de B2B&#8217;de g\u00fc\u00e7l\u00fcs\u00fcn\u00fcz (kurumsal Office 365 yayg\u0131n)<\/li>\n<li>Yeni IP&#8217;den g\u00f6nderime ba\u015fl\u0131yorsan\u0131z (warm-up s\u00fcrecini izleme)<\/li>\n<\/ul>\n<h2>SNDS&#8217;ye Nas\u0131l Ba\u015fvurulur? (Ad\u0131m Ad\u0131m)<\/h2>\n<h3>1. Ad\u0131m: Microsoft Hesab\u0131<\/h3>\n<p>SNDS, Microsoft hesab\u0131 (Outlook.com, Hotmail, Live veya kurumsal Microsoft 365) ile \u00e7al\u0131\u015f\u0131r. Hesab\u0131n\u0131z yoksa <code>outlook.com<\/code> \u00fczerinden \u00fccretsiz olu\u015fturun.<\/p>\n<h3>2. Ad\u0131m: SNDS Self-Service&#8217;e Ba\u015fvuru<\/h3>\n<p><code>https:\/\/sendersupport.olc.protection.outlook.com\/snds\/<\/code> adresine gidin. Microsoft hesab\u0131n\u0131zla giri\u015f yap\u0131n.<\/p>\n<p>&#8220;Self Service&#8221; sekmesine ge\u00e7in. \u0130zlemek istedi\u011finiz IP adresini veya CIDR blo\u011funu girin. SNDS size IP \u00fczerindeki sorumlulu\u011fu do\u011frulaman\u0131z i\u00e7in iki y\u00f6ntem sunar:<\/p>\n<ul>\n<li><strong>WHOIS do\u011frulamas\u0131:<\/strong> IP blo\u011funun WHOIS kay\u0131tlar\u0131ndaki abuse e-posta adresine bir token g\u00f6nderilir. O adresten gelen mesajdaki linke t\u0131klayarak do\u011frulars\u0131n\u0131z.<\/li>\n<li><strong>Reverse DNS do\u011frulamas\u0131:<\/strong> IP&#8217;nin PTR kayd\u0131 SNDS&#8217;in bekledi\u011fi bir formata uymal\u0131.<\/li>\n<\/ul>\n<p>\u00c7o\u011fu kullan\u0131c\u0131 i\u00e7in WHOIS daha pratiktir. ISS&#8217;iniz veya hosting sa\u011flay\u0131c\u0131n\u0131z\u0131n abuse adresine eri\u015fiminiz oldu\u011fundan emin olun.<\/p>\n<h3>3. Ad\u0131m: Onay<\/h3>\n<p>Token e-posta ile gelir (genelde dakikalar i\u00e7inde). Linke t\u0131klad\u0131ktan sonra IP&#8217;niz panelinize eklenmi\u015f olur. Veri ak\u0131\u015f\u0131 24-48 saat i\u00e7inde ba\u015flar.<\/p>\n<h3>4. Ad\u0131m: JMRP&#8217;ye de Kay\u0131t Olun<\/h3>\n<p>SNDS&#8217;\u0131n yan\u0131 s\u0131ra <strong>Junk Mail Reporting Program (JMRP)<\/strong>&#8216;a da kaydolun. JMRP, Outlook kullan\u0131c\u0131s\u0131 &#8220;Bu spam&#8217;dir&#8221; butonuna basarsa, ilgili \u015fikayet kopyas\u0131n\u0131 otomatik olarak sizin abuse adresinize g\u00f6nderir. \u015eikayet edilen tek tek mesajlar\u0131 g\u00f6rmenize, kayna\u011f\u0131n\u0131 analiz etmenize olanak verir.<\/p>\n<p>JMRP kay\u0131t: <code>https:\/\/sendersupport.olc.protection.outlook.com\/snds\/JMRP.aspx<\/code><\/p>\n<h2>SNDS Verilerini Yorumlama<\/h2>\n<h3>Itibar S\u0131n\u0131flar\u0131 (Filter Result)<\/h3>\n<ul>\n<li><strong>GREEN<\/strong>: temiz \u2014 mesajlar\u0131n\u0131z gelen kutusuna teslim edilir<\/li>\n<li><strong>YELLOW<\/strong>: s\u0131n\u0131rda \u2014 baz\u0131 mesajlar spam&#8217;e d\u00fc\u015febilir<\/li>\n<li><strong>RED<\/strong>: zay\u0131f \u2014 mesajlar b\u00fcy\u00fck olas\u0131l\u0131kla spam&#8217;e gider veya reddedilir<\/li>\n<\/ul>\n<p>YELLOW ve RED, derhal m\u00fcdahale gerektirir.<\/p>\n<h3>\u00d6nemli Metrikler<\/h3>\n<table>\n<thead>\n<tr>\n<th>Metrik<\/th>\n<th>Anlam\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>RCPT Commands<\/strong><\/td>\n<td>O IP&#8217;den Microsoft sunucular\u0131na yap\u0131lan RCPT TO komutu say\u0131s\u0131 (yani g\u00f6nderim denemesi)<\/td>\n<\/tr>\n<tr>\n<td><strong>Data Commands<\/strong><\/td>\n<td>Ger\u00e7ekten g\u00f6nderilen e-posta say\u0131s\u0131<\/td>\n<\/tr>\n<tr>\n<td><strong>Trap Hits<\/strong><\/td>\n<td>Spam tuzaklar\u0131na (Microsoft&#8217;un honeypot adreslerine) g\u00f6nderilen mesaj say\u0131s\u0131<\/td>\n<\/tr>\n<tr>\n<td><strong>Complaint Rate<\/strong><\/td>\n<td>Kullan\u0131c\u0131lar\u0131n &#8220;Spam&#8221; butonuna basma oran\u0131<\/td>\n<\/tr>\n<tr>\n<td><strong>HELO Strings<\/strong><\/td>\n<td>SMTP HELO\/EHLO&#8217;da sundu\u011funuz hostname&#8217;ler<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Tehlike Sinyalleri<\/h3>\n<ul>\n<li><strong>Trap Hits &gt; 0:<\/strong> spam tuzaklar\u0131na e-posta g\u00f6nderiyorsunuz. Liste kalitesinde ciddi sorun var. Eski\/\u00e7\u00fcr\u00fck adresleri temizleyin.<\/li>\n<li><strong>Complaint Rate &gt; %0.3:<\/strong> kullan\u0131c\u0131lar \u015fikayet ediyor. \u0130\u00e7erik\/segmentasyon\/abonelik s\u00fcrecinde sorun.<\/li>\n<li><strong>RED s\u0131n\u0131fta uzun s\u00fcre kalma:<\/strong> teslimat ciddi tehlikede. Hacmi azalt\u0131n, sorunu tespit edin.<\/li>\n<\/ul>\n<h2>D\u00fc\u015f\u00fck SNDS \u0130tibar Tespit Etti\u011finizde Ne Yapmal\u0131?<\/h2>\n<h3>Ad\u0131m 1: Kara Liste Kontrol\u00fc<\/h3>\n<p>K\u00f6t\u00fc itibar genelde kara liste sorununa e\u015flik eder. <a href=\"https:\/\/rbl.watch\/blacklist-check\">RBL Watch \u00fccretsiz kara liste kontrol arac\u0131yla<\/a> IP&#8217;nizin Spamhaus, Barracuda, SpamCop ve di\u011fer b\u00fcy\u00fck listelerde olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n<h3>Ad\u0131m 2: Kimlik Do\u011frulama (SPF\/DKIM\/DMARC)<\/h3>\n<p>Microsoft, kimlik do\u011frulamas\u0131z e-postalara \u00e7ok hassast\u0131r. Outlook&#8217;a g\u00f6nderim yap\u0131yorsan\u0131z:<\/p>\n<ul>\n<li><a href=\"https:\/\/rbl.watch\/tools\/spf-check\">SPF kayd\u0131<\/a> do\u011fru ve eksiksiz<\/li>\n<li><a href=\"https:\/\/rbl.watch\/tools\/dkim-check\">DKIM imzas\u0131<\/a> hizalanm\u0131\u015f<\/li>\n<li><a href=\"https:\/\/rbl.watch\/tools\/dmarc-check\">DMARC kayd\u0131<\/a> en az <code>p=none; rua=mailto:...<\/code><\/li>\n<\/ul>\n<p>Bu \u00fc\u00e7\u00fc tam \u00e7al\u0131\u015f\u0131yorsa Outlook teslimat\u0131n\u0131z\u0131n yar\u0131s\u0131 \u00e7\u00f6z\u00fclm\u00fc\u015f demektir.<\/p>\n<h3>Ad\u0131m 3: Liste Hijyeni<\/h3>\n<p>Trap hits varsa eski\/etkile\u015fimsiz adresleri ay\u0131klay\u0131n. 6+ ay a\u00e7\u0131lmam\u0131\u015f, t\u0131klanmam\u0131\u015f adresler genelde \u00e7\u00fcr\u00fck ya da honeypot olur. Yeniden onay (re-confirm) kampanyas\u0131 ile aktif olmayanlar\u0131 listenizden \u00e7\u0131kar\u0131n.<\/p>\n<h3>Ad\u0131m 4: \u0130\u00e7erik ve \u015eikayet Oran\u0131<\/h3>\n<p>\u015eikayet oran\u0131 y\u00fcksekse:<\/p>\n<ul>\n<li>Abonelik onay\u0131 net mi? (single opt-in yerine double opt-in)<\/li>\n<li>&#8220;Abonelikten \u00c7\u0131k&#8221; linki net ve kolay m\u0131?<\/li>\n<li>Mesaj s\u0131kl\u0131\u011f\u0131 abone edildi\u011fi seviyede mi?<\/li>\n<li>\u0130\u00e7erik vaat edilenle uyumlu mu?<\/li>\n<\/ul>\n<h3>Ad\u0131m 5: Hacmi Ge\u00e7ici Azalt<\/h3>\n<p>RED s\u0131n\u0131f\u0131nda iseniz, d\u00fczelene kadar Outlook&#8217;a g\u00f6nderim hacminizi <strong>%30-50<\/strong> azalt\u0131n. Y\u00fcksek hacimle d\u00fc\u015f\u00fck itibarda g\u00f6ndermek, itibar\u0131 daha da d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<h2>SNDS + Gmail Postmaster + RBL Watch = Tam G\u00f6r\u00fcn\u00fcrl\u00fck<\/h2>\n<p>Tek ba\u015f\u0131na hi\u00e7bir ara\u00e7 e-posta teslimat sa\u011fl\u0131\u011f\u0131n\u0131z\u0131n tamam\u0131n\u0131 g\u00f6stermez:<\/p>\n<ul>\n<li><strong>SNDS:<\/strong> Outlook\/Microsoft taraf\u0131n\u0131n size dair g\u00f6zlemi<\/li>\n<li><strong><a href=\"https:\/\/rbl.watch\/blog\/gmail-postmaster-tools-rehberi-itibar-izleme\/\" rel=\"nofollow\">Gmail Postmaster Tools<\/a>:<\/strong> Gmail taraf\u0131<\/li>\n<li><strong><a href=\"https:\/\/rbl.watch\/\">RBL Watch<\/a>:<\/strong> ba\u011f\u0131ms\u0131z 18+ RBL&#8217;in karar\u0131 (Gmail\/Microsoft farkl\u0131 RBL&#8217;leri okur)<\/li>\n<\/ul>\n<p>Bu \u00fc\u00e7\u00fcn\u00fcn birle\u015fimi, e-posta itibar sa\u011fl\u0131\u011f\u0131n\u0131z\u0131n 360\u00b0 g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc verir. Bir ara\u00e7ta sorun g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde, di\u011ferlerinde de etkilenmeden \u00f6nce m\u00fcdahale edebilirsiniz.<\/p>\n<h2>S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<h3>SNDS&#8217;ye kaydolmak i\u00e7in ne gerekiyor?<\/h3>\n<p>Microsoft hesab\u0131 + sahip oldu\u011funuz veya y\u00f6netti\u011finiz IP blo\u011funun WHOIS\/rDNS do\u011frulamas\u0131. Kurumsal Office 365 kullan\u0131yorsan\u0131z tenant admin yetkisi yeterlidir.<\/p>\n<h3>SNDS verisi ne kadar s\u00fcre saklan\u0131r?<\/h3>\n<p>SNDS son 30-60 g\u00fcnl\u00fck veriyi g\u00f6sterir. Daha uzun ge\u00e7mi\u015f i\u00e7in CSV export al\u0131p kendi taraf\u0131n\u0131zda saklamal\u0131s\u0131n\u0131z.<\/p>\n<h3>JMRP nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h3>\n<p>Outlook kullan\u0131c\u0131s\u0131 &#8220;Spam&#8221; butonuna bas\u0131nca, mesaj\u0131n bir kopyas\u0131 sizin abuse@sirketim.com adresinize (veya JMRP&#8217;de tan\u0131mlad\u0131\u011f\u0131n\u0131z adrese) otomatik g\u00f6nderilir. Hangi mesaj\u0131n \u015fikayet edildi\u011fini birebir g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n<h3>Office 365 m\u00fc\u015fteriyim, SNDS bana yine de gerekli mi?<\/h3>\n<p>E\u011fer kendiniz Office 365 al\u0131yorsan\u0131z ve Microsoft kendi altyap\u0131s\u0131 \u00fczerinden mesaj g\u00f6nderiyorsan\u0131z (\u00f6rnek: sirketim.onmicrosoft.com \u00fczerinden) Microsoft kendi anti-spam&#8217;ini uyguluyor, SNDS daha az kritik. Ama kendi mail sunucunuzdan Outlook&#8217;a g\u00f6nderim yap\u0131yorsan\u0131z SNDS \u015fart.<\/p>\n<h3>SNDS RED s\u0131n\u0131f\u0131nda kald\u0131m, ne kadar zamanda d\u00fczelir?<\/h3>\n<p>Aktif d\u00fczeltme yaparsan\u0131z (kara liste temizli\u011fi, kimlik do\u011frulama, liste hijyeni, hacim azaltma) 2-4 hafta i\u00e7inde GREEN&#8217;e d\u00f6nebilir. D\u00fczeltme yap\u0131lmadan kendili\u011finden d\u00fczelmez.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>Microsoft ekosistemine (Outlook, Hotmail, Live, Office 365) d\u00fczenli e-posta g\u00f6nderiyorsan\u0131z SNDS ve JMRP <strong>tart\u0131\u015fmas\u0131z<\/strong> kurman\u0131z gereken ara\u00e7lard\u0131r. \u00dccretsiz olmalar\u0131 ve h\u0131zl\u0131 kurulumu (1-2 saat) d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, kurmaman\u0131n bir nedeni yok.<\/p>\n<p>SNDS&#8217;i Gmail Postmaster Tools ile birlikte kullan\u0131n, \u00fczerine ba\u011f\u0131ms\u0131z bir RBL izleme katman\u0131 (<a href=\"https:\/\/rbl.watch\/\">RBL Watch<\/a>) ekleyin \u2014 bu \u00fc\u00e7l\u00fc, e-posta teslimat sa\u011fl\u0131\u011f\u0131n\u0131z\u0131n eksiksiz bir resmini verir. Sorunlar erken yakalan\u0131r, m\u00fc\u015fterileriniz e-postan\u0131z\u0131 almad\u0131\u011f\u0131n\u0131 fark etmeden \u00e7\u00f6z\u00fcl\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail&#8217;e at\u0131lan e-postalar\u0131 izlemek i\u00e7in Gmail Postmaster Tools var. Peki Outlook, Hotmail, Live.com ve Office 365&#8217;e giden e-postalar\u0131n itibar\u0131n\u0131 nas\u0131l izlersiniz? Cevap: Microsoft Smart Network Data Services (SNDS). Bu rehberde SNDS&#8217;ye nas\u0131l ba\u015fvurulur, hangi metrikler izlenir ve d\u00fc\u015f\u00fck itibar durumunda neler yap\u0131l\u0131r onu ad\u0131m ad\u0131m anlataca\u011f\u0131z. SNDS Nedir? Microsoft Smart Network Data Services (SNDS), Outlook&#8217;un &#8230; <a title=\"Microsoft 365 SNDS Rehberi: Outlook E-posta \u0130tibar\u0131 \u0130zleme\" class=\"read-more\" href=\"https:\/\/rbl.watch\/blog\/microsoft-365-snds-rehberi-outlook-itibar-izleme\/\" aria-label=\"Read more about Microsoft 365 SNDS Rehberi: Outlook E-posta \u0130tibar\u0131 \u0130zleme\">Devam\u0131n\u0131 oku<\/a><\/p>\n","protected":false},"author":2,"featured_media":306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eposta-guvenligi","category-nasil-yapilir"],"_links":{"self":[{"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/posts\/286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/comments?post=286"}],"version-history":[{"count":1,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions"}],"predecessor-version":[{"id":287,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/posts\/286\/revisions\/287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/media\/306"}],"wp:attachment":[{"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/media?parent=286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/categories?post=286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rbl.watch\/blog\/wp-json\/wp\/v2\/tags?post=286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}